A revolution in voice search
Voice Recognition
Jan. 1, 2020

A revolution in voice search

Some people believe that we are on the verge of a "revolution in voice search". Is this true or an exaggeration?

Let's look at the latest statistics

  • 41% of adults (and 55% of teens) benefit from voice search (Google) daily;
  • 20% of all Google searches on mobile are voice (Google);
  • Voice search share has increased 35x since 2008.

Voice search is no longer a new technological breakthrough. It's time to admit it. The deeper we get into this topic, the more interesting the facts become.

Voice search is only for mobile devices?

25% of all Windows 10 desktop search queries are made through voice search. These statistics surprised us. Contrary to popular belief, voice search is not only used on mobile devices.

Increasingly, desktop and smartphone owners are using voice search.

65% of Google Home or Amazon Echo smartphone owners "can't imagine living without these devices".

A smart column can rightly be considered an indispensable device, like a refrigerator - over time, it will be in every home. As the number of smart column users increases every day, SEOs will be forced to adapt their marketing methods to these changes.

By 2021, more than 60% of all searches will be made with voice.

Who knows if this prophecy is destined to come true. In any case, we can no longer deny the fact that voice search queries are slowly replacing those typed on the keyboard. We will soon see how this trend will affect the optimization of content.

You are probably wondering: Why are people increasingly using voice search?

This trend has two main factors:

First, voice search is 3.7 times faster than keyboard typing

Faster Search = faster Answers.

So it's no surprise that more and more people are using voice search instead of typing on the keyboard.

text-vs-speech-queries.png

Second, voice search is ideal for mobile searches

Surveys show that, in fact, about 60% of mobile users use voice search, at least sometimes.

After all, voice search is convenient. Probably, for this reason, more than half of those polled in one survey say they use voice search because "don't need to type anything".

Introducing the iPhone request "how many floors is the tallest building in the world" will take a lot of effort and time. While you can just say the same phrase much faster.

Now it has become clear that voice search is not a fallacy. This is an established trend.

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