High bounce rate? Reduce with few easy steps
Marketing
Feb. 14, 2021

High bounce rate? Reduce with few easy steps

You create a web page but the bounce rate keeps increasing? How are you going to deal with this situation? When a user opens your page and instantly closes it then it increases the bounce rate. If the bounce rate keeps increasing then your web page is going to lose all its worth slowly (for most of the standard cases).

More about the bounce rate

A bounce is a single-page session on your site. In Google Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session (including interactional events).

Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

Speech Recognition is important for your websites

Voice search is an important key for your website. Things have changed and you need to adapt to new user's demands. Now it is easier for the visitor to just say what he is looking for. Many users prefer voice search and enabling this technology for your website can help you reduce the bounce rate. In the end, visitor stays longer and visits more pages.

If you want professional advice if the speech recognition is a good fit for your case, you can contact us.

Let’s continue with some other ways you can use to reduce the bounce rate for your website.

Easy ways to reduce your website bounce rate

If you have been searching on how to reduce bounce rate then let’s talk about few easy ways that will help you in this matter:

Improve your content quality

If the viewer doesn’t find the content on your web page to be informative enough then there is no way they are going to keep reading it. The content you are sharing has to be accurate and directly answering to the user demand. Don’t use too much vocabulary that even the user won’t be able to read and understand. Try to use simple easy words. Just try to keep the content simple, informative, and easy to understand.

Here there is something else to mention. If your website provides a direct answer to questions (something like StackOverflow), high bounce rate means that visitor found exactly what he is searching for. So the analysis of the type of your website is important.

Try to avoid heavy pop-ups

We simply close the page we have been looking at if too many pop-up ads start popping on our screen. This is one of the main reasons why people avoid opening your page because of the pop-ups. Minimize the number of pop-ups on your page so the viewer won’t get frustrated and close your page.

Call to action scheme

If the customer is finding it hard to get the required information from your website then it is quite obvious, they will open another website that they think would help. How you can stop them from doing this? How about the call to action option? You have to stay active or at least reply to the queries of your customers quite sooner.

You just have to stay truthful with your viewers and answer their queries in the most convenient way. Don’t be too complex with the answer because once the audience finds it hard to understand your answer.

Convey your message in a better way

While designing your web page try to be simpler. Use the web design that illustrates your work in the best way. Don’t go overboard because if you think the design you are using for your work looks pretty but doesn’t match with the storyline of your product, it is not going to end well. Try out the best way of conveying your message to the world.

Keep updating your blog page

You updated your blog last month and you are wondering why the bounce rate keeps increasing? If the audience doesn’t get the information from your blog then what else do you expect? You must keep updating the blog so the bounce rate will decrease. You have to keep providing the information or else you are going to lose all your viewers, readers, and customers.

SEO content

The latest and most useful technique that almost every business person is using is SEO content. While using keywords in your content you are making your information more accessible to the viewer. This is how you will get more and more viewers and the bounce rate will decrease naturally.

Hit the right audience

First, you need to know what type of information your audience is looking for. If you have been uploading DIY videos and information on your blog but the viewer is looking for something else then it will automatically increase the bounce rate.

You must provide the information that your viewer wants. You can have a live session or make a questionnaire so you will know the answer to the question that what your audience needs?

Meta descriptions can do the magic

How about you add a little meta-description while using keywords where you have provided the link to your website? It will help the audience to understand better the type of information you are providing. If the viewers find it informative then they will open your link.

Multiple landing pages for your website

You don’t have to provide all the information on a single web page. You can add multiple pages providing information on different topics. If your internal linking is fine, it is highly possible to get more page opens.

Less page loading time

Imagine someone clicked on your website and it is taking so much time to get open. Then the user might simply close the link or open any other website providing similar services. You need to make the page loading time of your website lesser as compared to other web pages.

User-mobile friendly website

You need to make your information accessible to all users. If someone can’t open your website right away then you need to spend some time on improving your responsive version or make a mobile version.

Work credibility

The information you are providing and the services as well must not lose their credibility. If you think you can say whatever you want without facts then you might lose the credibility of your web page. You must provide facts and support the content you are updating on your blog. Links to the original content are always nice to have.

Now you know the easy ways of reducing the bounce rate of your web page. These tips will help in increasing the credibility of your web page.

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